Research suggests that 23% more revenue can be generated if your customer is engaged with your brand.
We live in a world where customers expect brands to provide meaningful and practical experience in real time. They expect brands to anticipate when they are in need. This means the thin line between marketer and customers that keeps them attached is becoming thinner and thinner. Customer experience nowadays is so much more than just sales. You can say, it steps ahead of sales. It’s about getting answers when needed, getting the problems fixed to feel the connection with the brand. In addition to customer experience and marketing, brands need to think about customer engagement.
What is Customer Engagement?
It is an emotional attachment between the customer and the brand. Highly engaged customers buy more, promote more show more loyalty towards the brand. Providing customers with high-quality customer experience should be an important component of your customer engagement strategy.
What is the importance of Customer Engagement?
Above mentioned research on customer engagement shows the importance of proper customer engagement. In case, if you don’t have a proper strategy for your customer engagement, then there is a possibility of you losing an opportunity to converse with your customers and build a relationship with them. This simply conveys a message that customer engagement is just not about meeting and attracting customers, but it is way beyond it.
Strategies for Customer Engagement
Customer engagement strategies vary from industry to industry and from customer to customer. In order to build a customer engagement strategy, it is necessary for you to first develop a conversational relationship with your prospects or customers to understand their mindset and accordingly, you can place a strategy. There are many positive examples of customer engagement that can help you to develop your strategy. Many brands use social media engagement which a bit fun-loving and keep customers engaged. They also opt for personalized discounts and offers to show their loyalty towards their customers and keep customers engaged with the brand.
I have listed some strategies that you may opt for Customer Engagement.
1. Customer Experience – 1st Priority
Jeff Bezos, CEO of Amazon says, Customer should be your 1st priority. It starts first with your company culture. How well have you maintained and trained your sales team and how they are empowered by and what strategies they are opting to get the best customer engagement activities for your organization? A study suggests that 86% of buyers are willing to pay more for a great customer experience
2. Humanize your brand
At the heart of everything, it is important to understand that customer wants to feel that your brand is lively and you as a brand give them an experience which is real-time and of superior quality.
3. Connect with customers on social
Social media is a revolution and in the present era, it is very important for a brand to connect with its customers on social to build a virtual and lively relation.
4. Understand the line of limit
When you are trying to connect with your customers online/social media, you need to be bound with your limit. No bad response filled with anger, messages should be a point to point are some of the examples of your limit as a brand.
5. Personalize communication with your customers
Personalized communication with customers is the most powerful way to build a fruitful and healthy business relationship with customers and build loyalty in the minds of customers.
6. Create meaningful content
It is necessary for all the brands to create content that remains bound with the business goals and give a proper message to all the loyal brand customers.
You can opt for multiple strategies at a time and even can go with single, depending on your requirement and what goes along with your business goals.